Mobile Apps and Websites
Google is forecasting that mobile traffic to your website (from smartphones and tablets) will pass traffic from desktops and laptops by 2015, and searches by 2013. If your site is like others we know, your mobile traffic has tripled or quadrupled in the last year.
And Flurry, a leading provider of analytics for mobile, reported in 2011 that time spent with mobile applications has passed time spent on the web. Use of smartphones and tablets is exploding.
NewCity has invested heavily in our mobile capabilities over the last several years - both in our understanding of how to plan and design for mobile, and in our ability to build solid mobile applications and websites. We launched our first mobile-optimized websites for a number of clients including Roanoke College and Lewis Ginter Botanical Garden in 2009. In early 2010 we spun out a subsidiary company, Nomad Mobile Guides, offering a platform for destinations to launch native iOS and Android apps alongside mobile-optimized websites. Through Nomad we’ve developed the official mobile app for Yellowstone National Park, the Great Smokies National Park, and the Black Hills and Badlands of South Dakota and Santa Cruz, California among many others.
Of course the same person who uses your website from a laptop on Tuesday may be looking up something on your site from their Android phone that weekend. It’s often the same person interacting with you across all of these formats. The mobile and desktop web experience need to be conceived as a whole.
The Blue Ridge Parkway Association has launched the Blue Ridge Parkway Travel Planner Mobile app on the Nomad platform. Nomad Mobile Guides is a subsidiary of NewCity providing a toolkit for publishing travel apps and websites. The app was developed in close collaboration with the National Park Service.
The Blue Ridge Parkway Association is the official partner organization of the Blue Ridge Parkway dedicated to providing tourism and hospitality information to the Parkway traveler.
Presentation File and One-Sheet
Download Rebekah's EduWeb presentation as a pdf: Managing a Responsive Design Redesign Project
Download our one-sheet: What is Responsive Design and When Is It Appropriate?
Check Out The Templates
Peruse the templates shown in the presentation file on your own. Go to http://shu.newcitystaging.com/. Many…
One of the hottest topics in web development today is the idea of "responsive design" – building a site to respond appropriately to any screen size from desktop to tablet to smart phone. It's revolutionizing our approach to development – almost every site we're building today is responsive.
Lots of people are talking about how to implement responsive design from a technical standpoint, but how do you plan and manage a project with this approach?
Rebekah Godshall, NewCity's Director of…
As we do our own research and planning for clients' mobile efforts, we learn a tremendous amount from our peers. So many myths are prevalent in mobile strategy today, it helps to have solid research to counter people who rely on hunches or personal anecdotes to guess how other people will behave.
This is a collection of links and quotes that we've found particularly helpful.
Nomad Mobile Guides, a spin-off company of NewCity, offers the best mobile solution to publish and promote travel. Smart College Visit, Inc. a Blacksburg, Va based higher-ed marketing and college visit planning portal, in partnership with Virginia Tech used this platform to create their "Visit Virginia Tech" mobile app.
This past year I've spent a LOT of time exploring, concepting, wireframing and directing the creation of experiences for mobile devices. Some of that has led to our spinout company, Nomad Mobile Guides. The emergence of mobile apps is the most exciting time I've lived through since the birth of the web in the early 90's.
Here's why I love…