Posts by Erin Simmons
Floyd Country Store launches!
NewCity worked with Floyd Country Store to develop an overall strategy for raising awareness of the store as a centerpiece of Appalachian music heritage. We developed an advertising and promotion plan, including message themes and creative concepts. The new look and feel established was carried over into the store itself with new signage. Lastly we developed the new web site, which included an E-Commerce store that launched this week.
As we started the exciting new project, we took several key…
We Snatched John!
NewCity recently hired John Williams as a web developer. John worked for AARP in Northern Virginia where he did HTML production, web application development and multimedia development. John is an alumni of Virginia Tech and luckily for NewCity, wanted to get back to the NRV area. John has been doing HTML and web development professionally since 1996. Although he is well versed in web development, he has a degree in English from Virginia Tech, and has worked for a number of publications,…
WVTF Public Radio Launches
Congratulations to WVTF! NewCity recently launched WVTF's Public Radio Web site on May 29, 2007. Our concentration was on increasing their service to the community. We created an attractive and inviting visual environment that captures the warm, rich color palette of their real life studio. WVTF has been great to work with and is excited about their recent launch.
Highlights of the site
- You can catch what is "Now Playing" at all times on their home page and listen at any hour
- Program…
Chatham Hall
We recently launched Chatham Hall's redesigned web site. For the new site, we worked with the school's staff to define a fresh identity and set up easy-to-use, database-driven CMS tools. These tools include news and events, alumnae relationship management, and photo galleries (using Flickr™). Launch the site
Roanoke Valley SPCA
NewCity is working closely with Roanoke Valley SPCA to create their new website. One of our main goals for the redesigned site is to create an attractive visual identity for the SPCA. A key feature of the site is an intuitive animal gallery that will make it easier for the public to identify and select SPCA animals for adoption.
WVTF Public Radio
NewCity is redesigning and building WVTF's website. We are creating an attractive and inviting visual environment that captures the warm, rich color palette of their studio. We have two goals in mind with the redesign—one is to create an online experience that enhances WVTF's air service. The second goal is to strengthen the relationship between listeners and the station. We are creating online administrative tools so that the client can easily update their program schedule, playlists, and…
